Off-page factors page - mimostránkové factors that decide the quality of the page itself
Thanks to SEO (Search Engine Optimalization) can at least to some extent ensure that your pages have begun to place a better position in search engines.
SEO is divided into on-page and off-page factors.
Optimization is carried out in relation to any query (word or slovnímu connection). It is important to the creation of a new website to inform what questions I want to be sought. Top of such questions, which are less competitive, but there are a large number.
On-page factors page
The on-page factors include everything that is directly on the site and is directly linked to it. This is mainly on the text, title and url.
Title - should contain information about the content of specific pages. It should not be at all the same Web site. The title "Company ABC - home" is not the best. It tells the user that a company home page, but not what the company does and what information appears on the page.
TIP!
Title is one of the most important tags entire URL - Search engine on it places great emphasis.
The html code is written as follows:
Page Title
The titles and highlighted text -
to
And - is used to indicate headings and keywords on the page. When the individual should be highlighted on the page feature in "reasonable" amount. If the entire contents of a document written in
, The robot indexující page may not recognize that word on the page is really important from that which should be part of the normal text
The html code is written as follows:
The title of the page
highlighted text
highlighted text
Plain text document - is a natural text document, which is not highlighted. Yet for the robot fulltext contains valuable information about the content of the page - this is directly on the content of the page.
Alt image (an alternative description) - Current full-text search robot is unable to discern what is in the picture zato can handle alt attribute and the further work
The html code is written as follows:
<span class=popis what is in the picture vidět">
Creating URL - Beware the merger terms. It is better in creating a domain name / directory - for multiword expressions - use these characters as separator '-', '.' (Only the names of directories in a domain name is used to separate domain next order) ,'_'. Eg. "Olympijskehry.cz" replace "Olympic-hry.cz".
TIP!
Try to avoid víceparametrovým url - for example, use mod_rewrite. Longer Session ID cookies to store.
Off-page factors page
are those that are not directly on the site and the author is not usually able to directly influence these factors. However a direct effect on the relevant pages in the search for a specific query.
Trackbacks (text re-link)
When referring to any URL, whether in the domain or on another domain, it is appropriate to insert a link into the body text on your landing page.
TIP!
Bad registration link:
Useful Help site Seznam.cz
visit
Proper registration link:
contains useful information.
Inappropriate optimization techniques
Duplicate sites (copy of web pages on different domains)
If there are two physically and multiple domains with identical content, Seznambot recognizes this and in the search results included only one. Often, the creator does not commit any fraud.
It is appropriate, for example, if you own the domain olympijskehry.cz and Olympic-hry.cz place duplication of content on both domains to redirect from a domain which it considers secondary to the main domain.
This can be done using a meta refresh tag.
The html code is written as follows:
refresh "content =" 3; url = http://adresa.primarniho.webu ">
Where the number 3 indicates the time in seconds after which the redirect occurs on the selected URL. To be considered a page redirect, so it is necessary to set the time to redirect 0 - 30 seconds.
Other options are used JavaScript (not recommended - defined as re-routing may not be the proper understanding of the robot), or change the header using the server module to your web server (eg Apache mod_rewrite), or any of the scripting language - PHP, ASP, etc. In this if necessary, to the secondary site server returns status code 301 Moved Permanently, or 302 Moved Temporarily.
TIP!
For duplication of domains, although not as a penalty, but it may happen that the algorithm for identification of duplicates marked as the main domain is the domain that you consider secondary. Creating duplicate domains rather avoid, if you do not have any choice, then use the redirect.
Repeated and pointless (not the theme of the page) text
For repeated or nonsensical text is considered the text that is repeated on page unnaturally, or unrelated to the issue directly with the site and it is apparent that its occurrence on the page is only for the purpose of improving position in the search.
Restricted optimization techniques
are considered semi-clear and the rules which can not influence.
Hidden text - the text that fits in with their background, is completely hidden using CSS, or is so small that it is unreadable for normal user. Another option is hidden under the text images. In such cases, the need for hidden text match what is in the picture!
MFM (made for money) - the page that has virtually no text or. text without greater information value. For it contains ads. This page was created for the purpose of making money on advertising.
Cloaking - the fake indexovacímu robot, which is on the normal user does not appear or will appear to the payment of a fee. This is the page on which the user sees something else than Seznambot. This may be a complete replacement of page content, or for concealing the smaller or larger parts of the text using CSS, or images which are not linked at all. See the hidden text
Doorway - a majority group of pages (sometimes tens or hundreds) that have content - often duplicated, which contain references to a particular site. The doorway page is a place on a wide range of questions on any position (of course, the above search, the better) and to get potential visitors to the site that is referenced.
Link farm - a group of pages to increase a particular site - the page rank value obtained from the backward links. Individual pages refer to one specific, but usually not among them.
Mirror - a Web site that downloads the content of other Web sites and exhibits - presenting it as his.
Domain Spam - referred to as cases where someone in the 2nd domain Regulations make several tens or hundreds of subdomains, which have the same design a few different content.
Fraudulent links - are those where the JavaScript is in fact referred to somewhere else than on their own claims in the attribute "
Handling PageRank - the effort to manipulate the natural division
source
Seznam.cz